Friday, July 01, 2005

got injustice?

boy, do i have the answer for you.

i usually avoid daytime television, but given that wimbledon coverage has been split this week by ESPN and NBC, i have watched my share of local commercials geared at the downtrodden and hopeless.

every city has the shady lawyer who hocks through 30 second spots during all my children and passions. the commercials consist of some sort of dramatization of an injury or other wrong and then the lawyer pipes in with the answer to all our problems.

in boston, we are blessed to rely on the legal stylings of barry feinstein and jim sokolove. while, i would love to discuss feinstein's faux-law & order-type commercials (next time, brooke), i will concentrate instead on sokolove's newest set of ads.

each spot (there are at least 20 at last count, usually airing in pairs) consists of a "dramatization" of an injured party. a close-up on their face, with a black backgound. and the pleading begins:

"my baby was born without a head. it was the doctor's fault. now thanks to jim sokolove, i have the money i deserve." *

or

"they sent me home from the emergency room after a heart attack. jim sokolove hunted down the doctor and killed him. and then got me some money." *

or some variation of that theme.

they all end with uncle jim himself reassuring the viewer.

"i'm jim sokolove. when doctors make mistakes, i make them pay."

hey doctors! i'm gonna make you pay!

i say all of this because this morning i stubbed my toe. it was unfair...and someone is going to pay. jim, expect a call soon. and thank you for caring about the little guy.



*- testimonials MAY have been embellished slightly for comedic purposes. but just slightly.

6 Comments:

Blogger Kalila said...

Ah! These Sokolove commercials are growing to be my #1 TV annoyance--his boast to "fix problems" obviously doesn't cover _my_ problems with him.

12:55 PM  
Blogger joolz said...

Ha! I love it. A couple of things:

1. The first set of the Williams/Sharapova match yesterday ranks among my favorite & most exciting matches ever, I think. The power, the angles, the determination.

2. In Vancouver, the law commercials you speak of are for a firm whose name escapes me, but they do a vignette of insurance representatives having a conversation that goes like this:

Agent 1: Oh, don't offer anything. We'll win.
Agent 2: But he's hired a lawyer!
Agent 1: That doesn't mean anything.
Agent 2: No. He's hired [law firm name here].

*dramatic pause followed by lots of head shaking by Agent 1. They both look terrified.*

Agent 1: Well, we should make a better offer then. They'll cream us. (or something like that).

And, scene.

Makes me laugh every damn time.

1:00 PM  
Blogger cade said...

that's great.

ditto on the match yesterday, although all i wanted to do was see the davenport/mauresmo match and they have YET to show even highlights! what's that all about? and federer/hewitt was a serious yawner today.

btw, to all...there is a picture in this post, but it won't load for some reason. be patient...it's good.

1:06 PM  
Blogger g13 said...

i can't believe i have never seen one of his commercials. weird.

5:50 PM  
Blogger Mike Murrow said...

now that is the bitter cade i love

6:08 PM  
Blogger joolz said...

I was furious about the Davenport/Mauresmo thing. They didn't show it here either on NBC or TSN. Rude. So rude.

10:16 AM  

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