i call 'bs'
http://www.dunkinbeatstarbucks.com
i notice they haven't released the "details" of the taste test.
if america prefers double-brewed, burnt coffee...then america can HAVE double-brewed, burnt coffee.
i notice they haven't released the "details" of the taste test.
if america prefers double-brewed, burnt coffee...then america can HAVE double-brewed, burnt coffee.
posted by cade at 5:32 AM
6 Comments:
THIS IS THE INFORMATION I FOUND:
"A&G Research, Inc., under the counsel of claims test advisor Al Ossip, conducted the taste test in May and June in Atlanta, Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, Miami, New York City, and Starbucks' home turf, Seattle. 476 adults, each of whom had consumed regular, hot brewed coffee within the past week, participated in this double-blind taste test. For the test, A&G Research used fresh packaged coffee purchased in each brand's stores, tested each brand's most popular flavor (Dunkin' Donuts Original Blend versus Starbucks House Blend), brewed the coffee using equipment recommended by each brand and served it black.
A&G says that the study results clearly indicate a preference for Dunkin' Donuts:
Among all participants, 54.2% preferred Dunkin' Donuts coffee, compared to 39.3% who chose Starbucks. 6.3% expressed no preference.
Of those participants who did have a preference, 58% favored Dunkin' Donuts coffee, versus 42% for Starbucks."
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What did they grab the 400 people as they were leaving a DD? Maybe they only brewed it 1x to avoid the yummy burnt flavor. I could never in a 1,000,000 years bring myself to drink DD black w/o any cream and sugar. Thats the kind of torture techniques prescribed at Gitmo. Waterboarding...drinking DD black.
My wife loves both. I'll make sure she chimes in here...
When I buy Dunkin Donuts coffee at Costco and brew it at home I like the flavor more than Starbucks coffee that I brew at home. However, Dunkin Donuts lattes and such are just burnt coffee with a bunch of sugar, they don't even taste like they have real espresso. So, overall, I would go with Starbucks because a latte is a latte there.
I just think the statistics on this survey are VERY sketchy. If 476 people were polled over 10 cities... you're telling me that 47.6 "random" people at an undisclosed location are a good representation of the whole country, let along NYC, LA, etc etc? I think not. Plus there is no +/- variance listed either. Sketchy.
God love her. that's the girl i married.
Cityside Diner's Gold Star forever baby!!
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